Red Bull Mirage debuted at Coachella 2025 as a striking 20,000-square-foot, multi-level pyramid across from the Quasar Stage. Designed as a luxurious retreat from the desert heat, the structure blended hospitality, music, and exclusive experiences into one immersive environment.

The ground level welcomed all attendees with shaded seating, Red Bull Summer Edition slushies, and live DJ sets. Above, the first level offered a high-end omakase experience curated by renowned Chef Nobu Matsuhisa, available by reservation. The second level served as an invite-only lounge for artists, media, and industry professionals to connect in a curated setting. At the top, a private VIP deck provided sweeping views of the festival and performances at the Quasar Stage.