Red Bull’s National Beverage Conference in Hawaii hosted over 1,600 employees in Oahu. Over three days, the beverage giant held daily morning meetings with athletes, executives, and celebrities, along with activities, group dinners, and a finale club event, “House of the Sun”. The experience also featured extreme sports, live stunts, and performances by Ludacris, S.G. Lewis, and Big Gigantic.

The conference included a custom stage for the “House of the Sun” finale, along with immersive activations such as photo moments, sculptural totems, a branded entryway, and tailored décor throughout the meeting spaces.