Gap Hoodie House transformed Coachella 2026 into a large-scale experiential retail moment, blending fashion, customization, and creator culture into one immersive destination.

Designed as a highly visual social-first activation, the space invited attendees to customize exclusive Gap hoodies while generating organic content throughout the festival grounds.

The project quickly became one of the most visible brand activations of Weekend 1, drawing continuous queues, surpassing 1 million campaign views, and contributing to a 5,000% spike in Gap-related searches during the event.