For Coachella 2023, Adidas Originals and Bad Bunny unveiled an immersive floral installation inspired by the launch of the “Campus Wild Moss” sneaker. Set against the stark desert backdrop, the Campus Experience transformed the space into a lush, dreamlike oasis. Visitors were welcomed into a sensory world wrapped in over 50,000 fresh flowers across 60 varieties, curated to evoke the spirit of spring in full bloom.

The environment featured moss-covered walls and ceilings, a living floral chandelier, and striking arrangements that merged nature with design. Imported Spanish moss, 70-year-old bonsai trees, and custom trellis systems with built-in irrigation helped sustain the vibrant installation throughout the festival.

At the heart of the space, living Adidas Originals and Bad Bunny logos bloomed organically from the landscape—symbolizing the connection between creativity, nature, and cultural expression. This project embodied the surreal magic of Coachella and the boundary-pushing collaboration between artist and brand.